The Four Primary Behavioral Styles
Dominance Style
(Driver)
Task-oriented extrovert.
Color: Red - Puts on the heat, may be quick to anger. Direct, blunt, gets right to the bottom line.
Competitive, decisive, demanding, aggressive, forceful, results-oriented, strong-willed, self-starter, daring, determined, ambitious, energetic, impatient, authoritative, visionary, hard-charging, confrontational, risk-taker, fighter, controlling, abrupt, goal-oriented, bold, independent.
D's like variety, challenge, new opportunities, making their own decisions, being in charge, change, freedom, working with little or no supervision, going straight to the bottom line.
D's don't like being questioned or challenged, can't-do attitudes, routine tasks, appearing weak or soft, beating around the bush.
Influence Style
(Socializer)
People-oriented extrovert.
Color: Yellow - Optimistic, friendly, spreads sunshine to others.
Expressive, persuasive, emotional, good mixer, outgoing, confident, personable, sociable, talkative, manipulating, self-promoting, good negotiator, likeable, people-oriented, passionate, fun-loving, creative, active, spontaneous, open-minded, energetic.
I's like talking, brainstorming, recognition, positive feedback, frequent interaction with people, a fun work environment, activity, socializing, quick decisions & action.
I's don't like negative people, picky people, tedious work, disapproval from others, lots of details, working alone, inflexibility, rules & restrictions.
Supportive Style
(Relater)
People-oriented introvert.
Color: Green - Provides stability & support to the rest of the team.
Steady, sincere, friendly, relaxed, understanding, predictable, amiable, passive, complacent, supporting, stabilizing, patient, team-oriented, helpful, consistent, cooperative, empathic, reasonable, loyal, organized, non-confrontational, reliable, even-tempered, polite, calm, methodical, sensitive, moderate, humble, quiet, unassuming.
S's like being appreciated, clearly defined responsibilities, job security, an orderly, predictable work environment, harmony, personal privacy.
S's don't like change, lack of management support, aggressive & pushy people, competition, conflict, confrontation, pressure, disorganization, deadlines.
Compliance Style
(Analyzer)
Task-oriented introvert.
Color: Blue - Cool, unemotional and analytical.
Conscientious, precise, cautious, structured, systematic, diplomatic, conforming, exacting, conservative, perfectionistic, detail-oriented, critical, judgmental, task-oriented, accurate, restrained, methodical, evasive, solitary, observant, courteous, careful, orderly, focused, defensive, busness-like.
C's like to work alone without distractions & interruptions, low-risk decisions, the time & resources to do the job right, facts, logic, objectivity, adherence to rules, procedures & standards.
C's don't like dealing with emotionally-charged issues, sloppiness, carelessness, small-talk, mandatory socializing, projects with unpredictable outcomes, changing rules & expectations.
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